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Marketing Automation Developer

Company: Robert Half
Location: San Ramon
Posted on: January 13, 2021

Job Description:

JOB REQUISITIONMarketing Automation DeveloperLOCATIONSAN RAMONJOB DESCRIPTIONRobert Half is seeking a Marketing Automation Developer and who is responsible for the development and implementation of automated customer journeys for both hiring managers and job seekers. The goal of these journeys is to drive engagement, acquire leads and retain customers. This role is also responsible for building audiences for campaigns from multiple data sources (Salesforce CRM, job postings, website tracking, API calls, FTP, etc.) as well as make sure campaigns are integrated across channels to ensure a seamless customer experience as well as end to end reporting.Specific responsibilities include:* Audience Segmentation* Build audiences, segments and data sources using SQL, APIs, filters, and other Marketing Cloud activities;* Work with operations to help troubleshoot and resolve Marketing Cloud system issues* Marketing Campaign Development* Build cross-channel automated campaigns and programs leveraging email, SMS, Mobile push, and landing pages.* Build rapid campaign prototypes for A:B tests and pilots.* Collaborate in a cross-functional agile team to continuously experiment, iterate, and deliver new campaigns.* Develop triggered communications, journeys, and automations in Salesforce Marketing Cloud.* Email Content Development* Develop and test HTML email templates* Develop complex dynamic, personalized email content using AmpScript* Reporting & System Maintenance* Work with the analytics team to provide data reporting and analysis for campaign optimization.Qualifications:* Bachelor's degree in Computer Science, Engineering, Business, Statistics, or similar/related field* 5+ years previous experience in a marketing automation or web developer role* Salesforce Marketing Cloud or ExactTarget experience required* Familiarity with Salesforce Marketing data model and experience building data extensions* Experience with SQL and AmpScript* Expertise in core web languages such as HTML, JavaScript, CSS, etc.* Experience with JSON and RESTful web services* Understanding of Agile and Scrum methodologies* Familiarity with email marketing standard methodologies and CAN-SPAM/GDPR regulations* Exceptional analytical and problem-solving skills* Excellent project management as well as interpersonal and organizational skills* Excellent communication skills, written and verbal At Robert Half, there's more to us than what we do. Learn about our values and what it's like to work for the largest specialized staffing firm in the world at our San Ramon, California, Corporate Services office. Take a look at roberthalf.com/corporate-office-video.Follow us on Twitter @RH_Corp_Jobs for Robert Half Corporate Services job openings and career and workplace news!Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/VeteranAs part of Robert Half's Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to corporaterecruiting@roberthalf.com--for assistance.In your email please include the following:* The specific accommodation requested to complete the employment application.* The location(s) (city, state) to which you would like to apply.To apply:You may apply for this position by email or regular mail. Please send your cover letter and resume to:By email: corporaterecruiting@roberthalf.com By mail: Corporate StaffingRobert Half2613 Camino RamonSan Ramon, CA 94583-9128JOB--LOCATIONCA SAN RAMON CORP ADDITIONAL LOCATION

Keywords: Robert Half, San Ramon , Marketing Automation Developer, Other , San Ramon, California

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