Senior Demand Generation Manager

Company: Arcade
Location: San Francisco
Posted on: April 1, 2026

Job Description:

Everyone's talking about AI. But here's the truth: ChatGPT can't send your emails. It can't book your flights. It can't even order you lunch. Why? Because AI is trapped in a chat box. It can't take real actions in the real world. We are changing that forever. We're not just building another AI company - we're creating the infrastructure that will power every AI application you'll use in the future. The Revolution Needs You Every AI app needs agentic "tools" - special functions that let AI models take real actions. Without tools, AI can only chat. With tools, AI can actually do things. We're building the definitive tools catalog and tool-calling platform that will unlock AI's true potential. Think Zapier for AI Actions. Think Auth0 for AI. Think really big. Why This Is The Opportunity of a Lifetime Founder-Market Fit: Our CEO previously founded Stormpath (acquired by Okta), where he created the first Authentication API for developers. He's done this before - and this time the market is 10x bigger. Our CTO led the vector database team at Redis, shipped 100 LLM applications, and is a contributor to LangChain and LlamaIndex. He knows this space better than anyone. Dream Team: We've assembled authentication, integrations, distributed systems, and AI experts from Okta, Redis, Microsoft, Splunk, Ngrok, Google, Airbyte, Disney, and HPE who've built and founded multiple successful developer platforms. Perfect Timing: We're at the inflection point of AI adoption. The biggest problem isn't better models - it's connecting AI to real-world actions. That's us. Massive Market: We're building critical infrastructure for the biggest technological shift of our generation. Every AI app will need what we're building. Backed By The Best: Our investors have backed Databricks, Clickhouse, MongoDB, Perplexity, Cohere, ScaleAI, Confluent, Elastic, and Firebase. They see what we see - this is going to be huge. The Challenge As our Demand Generation Manager, you'll build our demand gen function from the ground up. You'll own the full funnel - from integrated campaigns targeting Fortune 2000 AI/ML leaders, to ABM programs accelerating enterprise deals. This is your chance to redefine what modern demand gen and ABM look like - think big, experiment with cutting-edge tools, and build the playbook that others will copy. What You'll Do Design and execute multi-channel campaigns across paid, owned, and earned channels targeting AI/ML leaders and CTOs at Global 2000 enterprises Create and run highly targeted ABM programs for strategic accounts in close collaboration with the sales team, orchestrating multi-threaded engagement across technical and business buyers Launch integrated campaigns supporting product launches and partnerships across webinars, content, events, and digital channels Own pipeline metrics and build reporting frameworks that prove ROI Architect and optimize next-gen GTM stack Required Skills 5 years running B2B demand gen campaigns including webinars, paid advertising, content programs, and digital campaigns 2 years executing ABM programs in enterprise/strategic account environments Obsessive about the numbers - own pipeline metrics end-to-end, excited about optimizing spend and CAC, and able to experiment to find what works (and be able to prove it) Hands-on experience with next-gen GTM tools Understanding of complex enterprise sales cycles and multi-stakeholder buying processes Startup velocity - you ship fast, iterate quickly, and don't wait for perfect data Bonus: Technical fluency with ability to market to developers, architects, and platform engineers and knowledge of the AI ecosystem knowledge Join The Movement This is your chance to build the demand gen function at a company positioned to define the category. If you want to look back in 5 years and say "I built the marketing engine that powered the AI agent revolution", then we want to talk to you. Ready to prove demand gen can move as fast as this market? Apply Now.

Keywords: Arcade, San Ramon , Senior Demand Generation Manager, IT / Software / Systems , San Francisco, California