Senior Global Marketing Manager - Sequencing
Company: Disability Solutions
Location: Pleasanton
Posted on: April 20, 2024
Job Description:
Roche fosters diversity, equity and inclusion, representing the
communities we serve. When dealing with healthcare on a global
scale, diversity is an essential ingredient to success. We believe
that inclusion is key to understanding people's varied healthcare
needs. Together, we embrace individuality and share a passion for
exceptional care. Join Roche, where every voice matters.The
PositionA healthier future. It's what drives us to innovate. To
continuously advance science and ensure everyone has access to the
healthcare they need today and for generations to come. Creating a
world where we all have more time with the people we love. The
OpportunityJoin a team of passionate marketers to drive the
development of promotional marketing strategies for key product
launches and on-market products in the sequencing portfolio,
managing implementation across channels and interfaces with
stakeholders. Collaborate closely with other Global Marketing
colleagues and work across our Marketing & Customer Insights
(M&CI) organization to ensure channel alignment and best
practice sharing.Key Responsibilities
- You will serve as the main point of accountability for
downstream marketing to the sequencing lifecycle teams, partnering
with International Business Leaders, International Product
Managers, and commercialization lead.
- You will create promotional marketing strategy for Gold and
Silver prioritized marketing initiatives, including communication
plan, channel strategy, campaign elements, and tactical plan. Also
defines content marketing strategy by customer segment and leads
coordinated execution of deliverables through the customer
journey.
- You will develop messaging and differentiated value
propositions based on go-to-market strategy, competitive landscape,
and current and future portfolio, collaborating with the
commercialization team.
- You will partner with business teams, other marketing
functions, communications, and affiliates to ensure alignment,
uptake, and impact of marketing initiatives.
- You will establish, monitor, and measure analytics (KPIs/OKRs)
of marketing content/initiatives and leverage insights to maximize
marketing program effectiveness. You will manage agencies and
vendors to deliver quality outputs, creative concepts, and visual
elements while managing costs within budget.Who you areRequired
Qualifications & Experience
- You hold a university degree in Marketing/Business and/or
Sciences
- You have 10+ years of relevant work experience in marketing or
product management
- You have demonstrated knowledge and experience in the
next-generation sequencing field
- You have familiarity with sequencing customers and
sequencing-focused congresses
- You have wide experience in life sciences and genomics, with
additional experience in the medical device and diagnostics
industry considered an assetPreferred Experience
- You hold a Master's Degree in Business (MBA)The expected salary
range for this position based on the primary location of
Pleasanton, CA is $154,700 - 287,300. Actual pay will be determined
based on experience, qualifications, geographic location, and other
job-related factors permitted by law. A discretionary annual bonus
may be available based on individual and Company performance. This
position also qualifies for the benefits detailed at the link
provided below.Relocation benefits are not available for this job
posting.Who we areAt Roche, more than 100,000 people across 100
countries are pushing back the frontiers of healthcare. Working
together, we've become one of the world's leading research-focused
healthcare groups. Our success is built on innovation, curiosity
and diversity.Roche is an equal opportunity employer and strictly
prohibits unlawful discrimination based upon an individual's race,
color, religion, gender, sexual orientation, gender
identity/expression, national origin/ancestry, age, mental/physical
disability, medical condition, marital status, veteran status, or
any other characteristic protected by law.If you have a disability
and need an accommodation in relation to the online application
process, please contact us by completing this form Accommodations
for Applicants.
Keywords: Disability Solutions, San Ramon , Senior Global Marketing Manager - Sequencing, Executive , Pleasanton, California
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