Digital Marketing Manager

Company: Parachute Technology Inc
Location: San Ramon
Posted on: May 13, 2022

Job Description:

Description:
POSITIONYou'll be working closely with the CEO and managing team. You will (1) generate qualified leads; (2) develop communication, presentations, and events to maximize client retention; and (3) drive internal marketing efforts to reinforce our strong company culture. As a Digital Marketing Manager, your mission will be to optimize our marketing funnel. You'll have an eye on all aspects of the funnel, continually test and learn to drive more clients to enter our marketing funnel, and engage with us once they have become a client. You'll be continually failing fast, using your test results to craft data-driven strategy updates and test new ideas. This role is highly cross-functional and will be instrumental in creating a test-and-learn culture across the entire marketing team.We'd like you to work with us to tailor the role to be personally fulfilling and highly successful. Here are our thoughts based on our experience of having someone in this position, supported by our online marketing partner.ROLE & RESPONSIBILITIES

• Responsible for website and online marketing strategy working in collaboration with our marketing partners.
• Define key marketing metrics and create reports and dashboards to determine the overall performance of the marketing initiatives (likely using Google Tag Manager, Google Analytics, and Google Data Studio).
• Work with partners and implement tools to enable targeting and engagement with prospects and customers and track marketing campaigns performance.
• Manage technology integrations connecting to Parachute marketing technologies (most notably, HubSpot).
• Collaborate with marketing vendors and management on initiatives to drive leads.
• Maximize MDF and Co-Op funding with technology partners to support marketing initiatives and events.
• Evaluate, repeatedly test, prioritize, and invest in marketing channels that drive lead growth
• Manage the development, design and distribution of monthly newsletters, social medial posts, blog posts, and other Company communications.
• Develop our event strategy and produce high value events for prospects and clients.
• Develop a cost effective, public relation strategy that will maximize article placement in publications our clients and prospects are reading.SKILLS
  • Data analytics and analysis
  • Cross-channel strategy
  • Channel CRO & website CRO
  • Customer segmentation
  • Testing framework
  • Marketing technologies
  • Revenue responsibility & channel resource management
  • Strong Excel/Google Sheets Experience.
    
    Requirements:
    WHAT WE LOOK FOR
    • You are an analytical thinker who also has a creative side.
    • You take a methodical approach to problem-solving and know how to ask the right questions when you don't have all the answers.
    • You have strong communication skills and are able to clearly articulate impact.
    • You aren't afraid to jump into creating the first passes of ad and landing page creative, including copywriting and design mocks.
    • You live for spreadsheets and get giddy running A/B tests.
    • You have a professional and proactive work ethic.
    • You have experience executing engaging campaigns, testing, and failing fast.
    • You have a robust knowledge of web analytic tools used to monitor and track marketing campaign performance.
    • You are proficient in Microsoft Office (Word and Excel required) and are familiar with Google Analytics, Google Data Studio, and HubSpot or other marketing automation software.EDUCATION AND EXPERIENCEEducation: Required: Bachelor's degree in a related field.Experience: 4-6+ years of related experience in related business and/or technology.BENEFITS
      • Medical
      • Dental
      • Vision
      • Life Insurance
      • FSA
      • 401k + company matching
      • 15 PTO days
      • 8 - 10 paid holidays per year
      • Paid day off for your birthday
      • Cellular phone stipend
      • Travel stipendSALARY
        • Dependent on experience, skills, and certifications

Keywords: Parachute Technology Inc, San Ramon , Digital Marketing Manager, Executive , San Ramon, California