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Director of Content Strategy

Company: BlackBerry Inc.
Location: San Ramon
Posted on: February 21, 2021

Job Description:

Worker Sub-Type:Regular --Job Description:-- BlackBerry is looking for a Director of Content Strategy to make a significant impact through compelling storytelling and measurable content experiences to fuel BlackBerry's thought leadership. If you are highly strategic, collaborative and creative, then you're exactly who we are looking for. And if you can combine these talents with an understanding of how content can achieve measurable business and communications goals, you'll thrive in this role.You'll lead a team of writers, former journalists-freelancers, to define, manage and own BlackBerry's global content strategy, and you'll be comfortable to roll up your sleeves to write, edit, and produce thought provoking content.--We are looking for a leader who enjoys a fast-pace, is passionate about storytelling in all forms - blog, video-script, whitepaper, research report or guide, use case, or other - to tell our story.--You are a leader who is passionate and understands the depths of the security space, security technologies and innovation, cyber, AI, IoT/IoE, endpoint security, cloud/IT, and constantly thinking of inventive ways to drive greater impact through written content. This role reports to the Head of Global Communications.Responsibilities:

  • Define, implement, and own the global content strategy, content calendar(s), and delivery of KPIs.
  • A thinker and strategist who can collaborate with internal stakeholders to develop clear, concise, and engaging content aligned with BlackBerry messaging, keywords/search, and brand.
  • Plan, write, manage, edit, a wide variety of content including blog posts, best practices and how-to pieces, whitepapers, ghostwritten articles, corporate marketing copy-collateral, guides, scripts, and more.
  • Develop thoughtful, compelling and approachable content assets, that lead to tangible, positive results for our audience - winning hearts and minds.
  • Lead the team towards delivery of world-class content and messaging that drives awareness, perception, and preference of BlackBerry.
  • Help the content team establish the frameworks that hold our content to high standards of clarity, effectiveness and style, ensuring that all content is on-message, on-brand, and leveraging its full potential.
  • Collaborate closely, in partnership, with Product Management, Program Management, Threat Research and Insights, Demand Generation, and Customer Advocacy teams, to help incorporate our product/solutions messaging into content strategy to differentiate us amongst key audiences.
  • Ensure all content is consistent in terms of style, quality, tone of voice, and optimized for search and user experience for all channels of content.
  • Copyeditor, an arbiter of best practices in grammar, writing, and style.
  • Ability to act effectively with high-level direction.Requirements:
    • A deep pulse and knowledge of the cybersecurity/security space, with relationships/following in that community, to guide authentic content geared to those audiences.
    • Have proven work experience managing content strategy globally with a campaign-based, insights-led approach and a portfolio to back it up.
    • Understand that content has to be great, but more importantly, it has to also achieve business and communications goals; build preference, and map to KPIs.
    • Thrive and enjoy working in a fast-paced and changing environment (transformation brand).
    • Have excellent analytical skills to put data/insights at the heart of the content strategy.
    • Are able to connect compelling, thought provoking stories to customer and/or industry challenges (how/where BlackBerry solves).
    • A leader who is versatile with their experience and can write long form and short form.
    • Minimum of 10 years of experience with a BA/BS (or 8 years with MA/MS) in a global content role; including writing experience with B2B technology companies; experience in security/cybersecurity space; agency and/or in-house environments.
    • Security journalist, editor, editor-in-chief experience is highly desired.
    • Management experience requirement 4 years plus 2 years of Sr. Mgmt./Director level.#LI-ST1Job Family Group Name:Marketing & CommunicationsScheduled Weekly Hours:40 0:00 / 1:35 Posted 12 Days Ago Full time 20200907 About Us BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. You couldn't choose a more exciting time to consider joining us! For more information, visit BlackBerry.com and follow @BlackBerry. It is the policy of BlackBerry to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. EEO Minorities/Females/P---rotected--- Veteran/Disabled BlackBerry strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the selection process. Should you require an accommodation, please contact-- recruitment@blackberry.com --or contact our HR department by calling 1-519-888-7465. We will reply to your request as soon as possible.

Keywords: BlackBerry Inc., San Ramon , Director of Content Strategy, Executive , San Ramon, California

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