Sr. Associate Marketing Manager

Company: Foster Farms
Location: San Ramon
Posted on: March 20, 2023

Job Description:

Pay Range $105,000 to $130,000 per year

The Sr. Associate Marketing Manager is charged with leading the development and execution of business plans for the retail fresh chicken business. This position is key to delivering the annual financial and long term strategic plans of the company. Will be responsible for initiating and executing business building projects involving private label and branded product launches, promotions, trade, research, new product development and packaging design. This individual will collaborate across the organization to execute initiatives and deliver objectives.

• Participate in the development and execution of marketing objectives, strategies, and tactics for the assigned product lines
• Contribute to annual brand plan objectives and strategies
• Project leader for cross functional commercialization of new branded and private label products, or changes to existing ones. Manages packaging artwork with creative team and sourcing
• Innovation support to bring new products to market
• Develop and participate in consumer research projects and analysis of results
• Collaborate directly with retailers and field sales for key customer initiatives
• Analyze financial reports, syndicated data, competitive activity, consumer research, etc. and provide insights to Brand Manager and cross functional team members
• Support consumer communications planning and creation
• Coordinate with Product Management, Plant Personnel, Sourcing, Transportation and the Distribution Center to ensure high performance levels
  
  
  
  Qualifications
  
  
  • Bachelor's degree in related major required, MBA preferred
  • Minimum 3-5 years CPG/Food marketing experience
  • Leadership mentality, must be product line owner/champion within the organization
  • Has the ability to marry brand strategies with retailer objectives & effectively works with sales to develop programs
  • Excellent project management skills, ability to work cross-functionally across departments
  • Strong financial and quantitative analytical skills
  • Ability to participate in strategic and annual planning
  • Strong communication skills including written and verbal presentation
  • Experience directing creative assignments
    
    Additional Information
    
    All your information will be kept confidential according to EEO guidelines.
    
    Foster Farms is an Equal Opportunity Employer - Minorities, Females, Veterans and individuals with disabilities are encouraged to apply.
    
    Foster Farms participates in E-Verify during the hire process at all locations for all new employees.
    
    

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