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Marketing Database Analyst

Company: Accela, Inc.
Location: San Ramon
Posted on: February 22, 2021

Job Description:

This role will ensure Accela can reach and influence it's Total Addressable Market as effectively and efficiently as possible. The Marketing Database Analyst will--primarily--be--responsible for growing, enriching, and managing the Accela database of marketable customer and prospect contacts and segments, as well as analyzing and reporting out on marketing performance. Reporting to the--Senior Vice President, Marketing, this individual will partner with Field Marketing,--Marketing Ops, Sales, Sales Ops,--Product Marketing, and leadership to define database growth strategies, evaluate and implement tools to assist in cleaning and normalizing the database, and will team closely with Demand Gen peers to identify effective audience segments to target for various marketing activities and strategies. The ideal candidate will have a strong working knowledge of marketing and understands how lead generation activities support sales efforts.-- You will own and manage the marketing database, including all its data, processes, and reporting, including matching data from different sources against the existing marketing database, as well as refreshing segmentation, tiering, profiling, job functions, contact data and ensuring all scores and models remain up to date. You will maintain and improve the quality of the marketing dataset through the development of automated processes and managing manual cleansing processest, You will also be responsible for producing, automating, and maintaining marketing performance reporting and analysis - using the existing tools of Salesforce, Marketo, and Power BI. Both marketing KPIs and business impact metrics will be tracked. In addition, you will maintain and update marketing data governance practices. Impact you will make in the role (Responsibilities):

  • Maintain Accela prospect and customer databases to ensure--their--cleanliness, organization, accuracy, and completeness.
  • Design campaign lists targeting customer and prospect segments to generate and optimize quality leads for marketing campaigns.
  • Work with marketing and sales stakeholders to document and streamline operational functions across tools to ensure that data is captured, tracked, and reported correctly and consistently.
  • Work closely with cross-functional team members to develop and implement strategies to grow the marketable database in desired segments--and support customer acquisition and expansion strategies.--
  • Conduct routine, in-depth assessments of the database to determine areas of needed growth and hygiene, provide recommendations for improvement, and implement.
  • Works and consults with marketing peers on future strategies, and responds to list selection requests for direct marketing campaigns, research efforts, adhoc reports and issue analysis.
  • Researches and documents variances in campaign volumes month to month, maintaining all relevant performance reporting.
  • Creates robust controls for list generation, and ensures all data capture needs are met, through contact history, including file hygiene and offer history.
  • Partners with internal teams to ensure the integrity of data in the direct-to-consumer marketing data warehouse.
  • Partner--with--internal--Marketo--team to investigate data sync issues between Salesforce and--Marketo--and provide improvement process and workflow recommendations.
  • Import new prospect data and update current customer data.
  • Develop analytic reports and appropriate dashboards to track database status.
  • Support routine, quarterly, annual and ad-hoc reporting of Marketing progress towards goals.
  • Work with 3 rd party vendors (e.g.--list acquisition agencies, data cleansing/appending agencies).--
  • Determine the set of tools, automation, and processes needed to scale with the business. Expertise you will bring in (Skills and Qualifications):
    • Bachelor's degree or equivalent experience working in a marketing database or marketing analytics role, preferably in a SaaS company and / or regulated industry
    • Superior working knowledge of marketing and database quality best practices, and best-in-class data hygiene practices
    • Power user of Microsoft Power BI or similar business intelligence tool--
    • Power user of, prior role as an Admin a plus--
    • Good working knowledge of--Marketo--or comparable marketing automation tool
    • Power user of Microsoft Excel--
    • Demonstrated success presenting large datasets in a clear and compelling manner that inspires action by sales and marketing
    • Proven history of collaboration--and creative problem solving while working--independently and--in cross functional teams
    • Ability to translate campaign strategies into data extract files and support campaign projects across multiple channels
    • Ability to conduct campaign performance analysis and communicate results to cross-functional teams
    • Ability to analyze and interpret data to make recommendations based on analysis and expertise
    • Strength prioritizing and organizing effectively in order to manage multiple tasks at one time
    • Ability to work well with people from all areas of the organization, many different disciplines and varying degrees of technical and business experience. About us: Accela is the industry pioneer in government licensing, permitting, service request, and inspection solutions, with more than 20 years of experience. We offer cloud based Civic Applications and a robust, scalable solutions platform informed by industry best practices. In short, Accela helps governments innovate, so they can improve the business and citizen experience, promoting community development and creating an environment where citizens and businesses thrive. At Accela, employees enjoy a culture that emphasizes performance, productivity and collaboration. You can't help but feel empowered and motivated when you work with like-minded individuals who are passionate about contributing to a market-leading, high-growth software organization with proven technology. Accela is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. All qualified applicants will receive consideration for employment--without regard to race, sex, color, religion,--national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Accela are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Accela, Inc., San Ramon , Marketing Database Analyst, Advertising , San Ramon, California

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