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Senior Manager, Digital Marketing - Email

Company: Robert Half
Location: San Ramon
Posted on: January 10, 2021

Job Description:

Ref ID: 00340-0011638314Classification: Email Marketing ManagerCompensation: DOEAre you looking for a leadership role that can have a large impact on a fortune 500 company during a digital transformation? Do you thrive in building something from scratch only to watch it grow and impact the millions of customers who use your product daily? Our Client's digital growth requires marketing leaders who move fast, have an entrepreneurial spirit to promote new products, unrelenting tenacity to get things done, and can use technology to reach our customers in varying channels. This position is responsible for owning the end-to-end scope of customer communications - from building emails to designing customer journey flows to measuring results. As the leader of our email team, you will use existing communication channels (e.g. corporate emails, push notifications, etc.) and also identify the different ways by which we can reach consumers to expose them to our services and provide a world-class digital experience. - Lead the ideation and management of the strategic roadmap for the email program, partnering with leadership to prioritize key initiatives that drive growth and retention- Develop strategy, execute, and optimize email journeys through data analysis, business feedback, and customer insights- Passionate about testing and analyzing at a strategic level to improve the customer experience, email performance-level metrics, and ultimately the downstream business impact.- Define KPIs and report on performance of both batch and automated campaigns and develop roadmap for A/B tests.- Partner closely with key stakeholders across Robert Half (marketing, technology, product, IT etc.) to identify new ways of promoting RH to drive awareness and engagement amongst consumers- Oversee trigger and lifecycle emails, ensuring emails are regularly optimized to reflect business priorities and keep pace with customer expectations - Reimagine customer touchpoints across the journey to deliver a personalized, dynamic message at the right time in the preferred communication method.- Build and manage the strategy to create an automated customer communication channel to reengage lapsed customers and keep current customers engaged with our brand.- Be able to speak to email best practices and confidently communicate strategy and methods to leadership.- Manage a team of email campaign managersJob Requirements:8+ years of relevant marketing experience in email direct marketingExperience managing large subscriber lists and a proven history with performance-based marketing Highly analytical and able to derive meaning from data through A/B testing and email/other digital campaign optimizationGreat written and verbal communications skillsExperience with both B2B and B2C marketing strategies preferred Demonstrated understanding of lead generation and nurturing best practices Demonstrated ability to coordinate projects with cross-functional teams, including technical, engineering, marketing, design and UX teamsBA/BS, MBA preferredHigh attention to detail and proven ability to manage multiple, competing priorities simultaneouslyBusiness and technical savvy that drives collaboration with all levels and disciplines within the organizationComfortable/experienced working with CRM platforms, Salesforce and Salesforce Marketing Cloud experience a plusThe Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.When you work with us, you're working with the best. Robert Half has been recognized as one of FORTUNE's "Most Admired Companies" every year since 1998 and was named to Forbes' inaugural list of America's Best Temporary Staffing Firms.Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.-- 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (www.roberthalf.com/terms-of-use).

Keywords: Robert Half, San Ramon , Senior Manager, Digital Marketing - Email, Advertising , San Ramon, California

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