Senior Social Strategist

Company: Social Finance, Inc. -(SoFi)
Location: San Francisco
Posted on: May 1, 2025

Job Description:

Shape a brighter financial future with us.Together with our members, we're changing the way people think about and interact with personal finance.We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.SoFi is seeking a Senior Social Strategist to support the strategy and implementation of social marketing across SoFi's brand and product initiatives.This is a unique opportunity to expand and execute an ambitious social strategy, building upon our strategic approach, spearheading campaign and execution across creative approach, execution and measurement. You will partner closely with our internal team members, including our in-house creative studio, product marketing managers, data science, legal, compliance and media teams to drive awareness, consideration and ultimately member growth for SoFi.SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members' interests. Since our founding, we've expanded our personal finance offering to become the all-in-one finance super app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.What you'll do

• Execute, iterate, and evolve our social strategy based on data and trends
• Partner with brand and product teams to develop campaign approach rooted social behavior
• Recommend social approach and channel strategy to achieve goals
• Guide creative development to create platform-first, engaging content that answers the question "why would I care, why would I share?"
• Spearhead social measurement and report on key learnings and opportunities to improve efficiency in achieving objectives
• Partner with media and performance teams to leverage paid influencer creative to efficiently acquire new members and drive awareness
• Partner closely with SoFi's legal and compliance teams to ensure content adheres to regulatory conditionsWhat you'll need
  • 8+ years of experience in marketing, at least 4-5 specifically in social media marketing
  • In-depth understanding of social channels (existing and emerging) and influencer/creator marketplace
  • Strategic thinker who thrives in a fast-paced environment
  • Strong writing and communication skills
  • Strong analytical skills
  • Strong EQ and ability to assess nuance in conversations and react accordinglyCompensation and BenefitsThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!Pay range: $105,600.00 - $198,000.00Payment frequency: AnnualThis role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above.SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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Keywords: Social Finance, Inc. -(SoFi), San Ramon , Senior Social Strategist, Accounting, Auditing , San Francisco, California